Email marketing and Website optimisation is our speciality - "YRA"
Promoting your website, products or services by email can be very useful and a powerful, flexible form of direct marketing. Communicating your messages very quickly, efficiently and cost effectively. Directing your message to specific types of customer groups is more cost-effective with email marketing than with paper-based marketing.
You should always plan your email marketing with as much care as possible in order to make it relevant and interesting. You should also be dilligent in obtaining customer consent before sending emails or conducting email marketing.
Email marketing can be successful if it targets people you know are interested and aware in what your service offerings are. IE:, if you're campaigning on a special offer on PC support, it will be far more effective if you promote it only to people interested in purchasing PC Support.
However, an email to an existing client or customer, who receives email marketing from you, will be of value to them. If they don't buy from you immediately, they will more than likely buy from you in thefuture.
Keeping Relevance
You have got a large database of clients and potential clients for your email
marketing promotions campaign,.. Now - it's worth analysing what you know
and dont know about them, so you will be able to send a more relevant messages.
Remember
It's not legal to send unsolicited email messages, however in limited circumstances
it can be acceptable. If clients have agreed to receive emails from you in
the past, you should send them information on other things you think they
might be interested in.
Monitor your email marketing campaign
By monitoring the your email marketing campaign you're getting value from the time and effort you're spending on it. This helps you to improve future email campaigns.
Low Costs
I have looked at all the ways in which I could promote our websites. after
considered advertising material such as, brochures, newsletters or hiring
sales staff, building web sites, using email marketing, direct mail marketing
and PR, I compared the cost of each and the success they'd have. Guess what
---- The most efficient and attractive was using email - it's easier to create
and cheaper to send.
Sounds interesting doesn't it
To be successful at internet or web marketing is an art born out of constant trial and error, constant monitoring of a website's traffic, referral or enquiry rate per click and above all revenue generated solely through a 'findable' website (high rank on search engines) excellent website navigation (over half of users leave a website not through lack of wish to purchase but through not being able to navigate to the product or service they require and means of purchasing).
