PPC Pay Per Click: paying a small amount each time a user clicks on an online ad. On Google these represent the adverts to the right of the serach results. Sometimes when searching, the first results are in blue (premium listings) and are also PPC. The positioning of a PPC advert on any serach engine is defined by the amount of money a business is prepared to pay 'per click'. The higher the amount the higher the position. All search engines offer PPC campaigns the most sucessful being Google.

Why does Pay Per Click work so well?

Pay Per Click listings work because they put your company in front of people looking for your products or services.

When a potential customer arrives at your web site, they have already searched for products or services you offer. This makes them a pre-qualified lead, with a high chance of them purchasing your products or services.

Pay Per Click search engines that your listings can appear on include: Google, Yahoo, MSN, Ask Jeeves, Lycos, AltaVista, Overture, Miva (formerly Espotting), AOL and many more.

What will guava do?
Implement our tracking system to monitor your PPC activity
Create accounts with the search engines
Produce a comprehensive list of relevant search terms
Write creative ad text for each search term
Provide detailed reporting including ROI & CPA
Optimise each search term against ROI
Manage bids on all search terms, up to 48 times per day
Provide brand protection and monitoring
Provide options for click fraud detection services

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Guava employees have Qualified as Google Advertising Professionals, which means they have met Google's requirements to attain recognition as a Qualified Google Advertising Professional.

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Why should I use an agency to manage my PPC accounts?
Managing multiple search engine accounts and adjusting bids on hundreds or thousands of search terms can be labour intensive. We can remove that hassle from your internal resource whilst reducing CPC's and increasing ROI. This means that our service usually pays for itself.

Open Your Own Search Engine Accounts
If you would prefer not to use an agency to manage your search engine advertising, open pay per click search engine accounts here.

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What sectors do guava manage search engine advertising for?
guava manages Search Engine Advertising campaigns across the following sectors:

- Travel
- Retail
- Leisure
- Recruitment
- Finance
- Telecommunications
- Construction
- Medical

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Which Countries can I advertise within?
As well as providing pure UK or US based campaigns, guava can translate, implement and manage your search engine advertising campaigns worldwide.

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How much does it cost?
Search engine click costs usually range from 10p - 50p per click depending upon market sector and individual search phrase. Our fees are based on a percentage of your search engine spend.

How much you budget is up to you. The more the budget, the more click throughs, the more leads, the more sales.

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I already do Pay Per Click Advertising - What can guava do for me?
If you already do search engine advertising, please feel free to request an estimated CPC from us. Due to the way we manage our accounts, on moving their PPC accounts to guava, clients have reduced their CPC by 50% or more whilst at the same time increasing their ROI!

We achieve this by using sophisticated tracking systems, to ensure we only bid on the terms that work for you, and ensuring we drive the maximum amount of traffic from those terms. We can do this because we monitor every click through, from every search engine, every minute of every day and capture every sale and the profit from each sale that originates from Pay Per Click.